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User Awareness and Demand for iMobility systems: Main Findings

The Brochure summarises the main findings of the study, some key facts include:

- Energy consumption and safety are the most important features for users when buying a car.

- In general about 50% of the drivers know at least something about iMobility systems.

- Actual experience using the systems is low. Interestingly, Emergency braking is the system drivers were most aware of but have the least experience with.

- Most drivers have positive or neutral attitudes towards iMobility systems. They are generally not technology averse.

- In general drivers are willing to pay about 200€ at most for most of the systems. Emergency braking is the technology users are most willing to pay for.

- Invariably, Czech Republic is the country with the biggest proportion of drivers willing to pay between 100 and 200€ for a technology.

 

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